Wu Bilei, Standing Committee Member of the Party Committee and Vice President of FAW Group; Hu Hanjie, Chief Consultant of FAW Overseas Business, Chairman of FAW Group's Fu'ao Company and Chairman of FAW Group's Fuwei Company; Zhang Zhigang, General Manager of FAW Overseas Business Division, Chairman and Party Secretary of Hongqi Overseas Marketing Center, and Chairman of Qiming Company; Zhang Guigang, Deputy Director of the Department of Commerce of Jilin Province; Wang Wei, Deputy General Manager of Liaoning Branch of China Export & Credit Insurance Corporation; and members of the leadership team of FAW Jiefang, including Li Sheng, Yu Changxin, Wang Hao, Tian Lixin, Wang Zhiyu, Wang Jianyu, Peng Long, Dong Yazhou, and Yang Li, attended the meeting. Leng Changchun, General Manager and Party Secretary of Jiefang International and General Manager of Jiefang Saudi Arabia Company, along with channel partners from around the world, gathered to jointly launch a new chapter in Jiefang International's overseas business. The meeting was chaired by Liu Tienan, Vice President of Jiefang International.
Wu Bilei stated that with the surging tide of a new round of technological revolution and industrial transformation, market competition has evolved from a contest of single products to a comprehensive competition of system capabilities, ecological synergy, and long-term value. To continuously lead industry development and realize FAW Jiefang's grand international strategy of "SPRINT 2030," FAW Jiefang needs not only to continuously strengthen its own system capabilities but also to work hand in hand with global partners. China FAW will always be a strong backing for FAW Jiefang and its partners, fully supporting Jiefang's overseas business development, seizing opportunities, and achieving a win-win future!
At the same time, Wu Bilei put forward four hopes for FAW Jiefang and its overseas partners: To deepen the export of all elements and build a new model of value symbiosis; to promote forward-looking R&D collaboration and respond nimbly to localization needs; to adhere to long-term win-win cooperation and build a new foundation of mutual trust and cooperation; and to fulfill social responsibility and actively respond to the national "Belt and Road" initiative.
At the meeting, Li Sheng officially released the core brand architecture supporting FAW TRUCKS' future development, which consists of five major product brands: CORTRON, DORTRON, LITRON, PITRON, and BOTRON (overseas). These brands are independent yet closely collaborative, forming a complete and comprehensive brand matrix for FAW TRUCKS, ensuring that the most focused value promise is delivered in every market segment.
Leng Changchun provided a detailed explanation of overseas strategies and released the 2026 business policy. In 2026, FAW Jiefang International will accelerate the implementation of its "SPRINT 2030" internationalization strategy, establish a global localized operation system, and provide comprehensive support to overseas partners in six major areas. It will also accelerate the construction of multiple subsidiaries and manufacturing centers in various locations, forming a global localized operation system encompassing subsidiaries, manufacturing centers, technology cooperation factories, and financial companies.
A strong brand requires excellent products to support it. FAW Jiefang has always been user-oriented and continuously innovates and breaks through in product development. At the meeting, Wang Hao, Deputy Secretary of the Party Committee and Chairman of the Trade Union of FAW Jiefang, Wang Zhiyu, Member of the Party Committee and Deputy General Manager, and Wang Jianyu, Member of the Party Committee, Deputy General Manager and Secretary of the Party Committee and Dean of the Commercial Vehicle Development Institute, joined partners from Kenya, Uzbekistan, Morocco and Vietnam on stage to jointly launch two new products, DQ and DM.
The global commercial vehicle market is brimming with opportunities, promising a bright future and unlimited potential. Facing a future where opportunities and challenges coexist, FAW Jiefang will stand shoulder to shoulder with its global partners, working together to expand the market and achieve a win-win future with superior products and an international footprint, letting the world witness the strength of Chinese national automotive brands!
