Won the intention to order 60 units! FAW Jiefang brand “build an audience” in Colombia
Recently, the 19th International Automobile Exhibition in Colombia was held in Bogotá. Five FAW Jiefang products participated in the exhibition, fully demonstrating the strength and product charm of the Jiefang brand, and with excellent on-site performance and accurate market insights, it has laid a solid foundation for the Jiefang brand to continue to deepen its cultivation in the Latin American market.
At the exhibition site, FAW Jiefang's booth was bursting with popularity, receiving more than 500 professional visitors, collecting more than 400 high-quality customer leads, and 60 on-site intention orders.Important guests such as Chinese Ambassador to Colombia Zhu Jingyang and Counsellor Zhu Jingyang visited the booth to learn more about FAW Jiefang's product technology, and highly recognized FAW Jiefang's outstanding achievements in cultivating the Colombian market in recent years.
The Jiefang “Lingtu” series trucks on display this time cover a variety of wheelbase configurations and are flexibly adapted to the needs of different users. They were well received by the audience at the exhibition site.
As a Chinese brand deeply engaged in this important strategic market in Latin America, FAW Jiefang has always maintained a steady growth momentum with its solid product strength and precise strategic layout.Focusing on the characteristics of the local market structure, FAW Jiefang has formulated a clear localization path, and in view of the high operating costs, relying on cost-effective products, a perfect after-sales service network and a flexible market strategy, it provides Latin American users with a more competitive TCO (full life cycle cost) solution.
In the future, FAW Jiefang will adhere to “local, local”, meet local personalized needs, continuously optimize products and services, deepen channel cooperation, and help Colombia and Latin America develop the commercial vehicle industry with more competitive commercial vehicle liberation solutions, and promote Chinese commercial vehicle brands to go global.
JOEY
