FAW Jiefang to Participate in IAA Transportation 2026 in Hanover, Germany
IAA Transportation 2026 will be held from September 14 to 20 at the Hannover Messe in Hanover, Germany. FAW Jiefang will attend the exhibition with a comprehensive portfolio of high grade, high quality products and technological achievements, demonstrating the technological prowess and global development ecosystem of China’s leading commercial vehicle enterprise to the worldwide market.
For this exhibition, FAW Jiefang adopts the theme “Engineering the next horizon”. Four featured exhibition zones are set up: Low Carbon, Future, Zero Carbon and Ecosystem. A total of 5 complete vehicles and 9 core assembly products will be on display, covering five technical routes including fuel powered, natural gas, hydrogen fueled, battery electric and hybrid vehicles. This fully demonstrates the enterprise’s R&D and implementation capabilities for full life cycle commercial vehicle solutions.
▲ South Africa Plant
With over 70 years of development, FAW Jiefang has built five major product series: tractors, cargo trucks, dump trucks, special purpose vehicles and buses, achieving full scene coverage for L2 L4 level intelligent driving. Meanwhile, bolstered by robust R&D strength and product competitiveness, FAW Jiefang keeps deepening its global footprint. It has established 10 overseas subsidiaries, 25 KD plants across 18 countries, 70 overseas offices, more than 200 dealers and over 500 service providers. Its products are exported to 115 countries and regions. Through coordinated system level globalization, FAW Jiefang is striving to build an overseas marketing platform integrating “talent, service, automobiles and finance”, delivering more comprehensive and professional service support for global customers.
▲ Export of 100 Units of FAW J7 Tractor Trucks Overseas
From its first export in 1957 to a ten fold surge in overseas sales within six years, FAW Jiefang has leveraged more than seven decades of dedication and down to earth efforts to accomplish a strategic upgrade: shifting from mere product exports to all round exports of technology, systems and ecosystems. Its participation in IAA Transportation marks a key strategic move for FAW Jiefang to tap into Europe’s high end market and align with the global automotive industry.
Going forward, FAW Jiefang will stay committed to its development vision of “Tech driven Jiefang, Green Jiefang, Global Jiefang”, and steadily advance its internationalization strategy SPRINT 2030. Working hand in hand with global partners for shared growth, the company will jointly develop green and smart transportation solutions, foster a new global commercial vehicle ecosystem featuring low carbon, intelligence, openness and win win outcomes, and continuously contribute Chinese wisdom and Jiefang solutions to the high quality development of the global transportation industry.
Exhibition Background
Hosted by the German Association of the Automotive Industry (VDA), IAA Transportation in Hanover, Germany, is the world’s oldest, largest and most influential professional commercial vehicle exhibition, hailed as “the Olympics of the commercial vehicle industry”. Its history dates back to the first International Motor Show held in Berlin in 1897.
