According to statistics from First Commercial Vehicle Network, in 2025, the total score of the "Heavy Truck First Influence Index" for the nine mainstream heavy truck brands in China was 26,772 points. In terms of brand communication performance, FAW's brand communication was the most effective, securing the annual championship with a total score of 6,569 points.
FAW's 2025 championship is well-deserved. Throughout the 12 months of that year, FAW won the monthly championship. FAW’s consistent success in achieving the top monthly ranking in the "Heavy Truck First Influence Index" can be attributed to two main factors: firstly, its balanced development across various communication indicators, with each indicator ranking among the top in the industry; and secondly, its frequent promotional activities during both peak and off-peak seasons, generating newsworthy events almost every month, making it a true "workhorse" in the field of heavy truck brand communication.
Let's review some of the most impactful events for FAW in 2025.
Leading the Way: Sales and Market Share Lead the Industry, Solidifying the Foundation of Influence
The core of influence stems from a strong market voice. In 2025, FAW Jiefang delivered a remarkable performance, outperforming itself and the industry. Total vehicle sales exceeded 280,000 units, a year-on-year increase of 10.3%, maintaining positive growth for three consecutive years. Medium and heavy truck sales reached 255,000 units, achieving a 22.5% domestic market share, firmly holding the top position in the industry. New energy vehicle sales focused on niche markets, achieving 45,000 units sold, a year-on-year increase of 185%, doubling for three consecutive years. Overseas, FAW Jiefang accelerated the implementation of its "SPRINT 2030" internationalization strategy, with exports exceeding 60,000 units, a year-on-year increase of 5.2%, propelling it to second place in the industry and achieving the highest compound growth rate, marking a successful conclusion to the 14th Five-Year Plan.
Meanwhile, FAW Jiefang completed the comprehensive deployment and verification of 129 new products, its self-developed powertrains won customer trust, and the "three-year quality improvement campaign" brought about significant improvements in quality indicators. Overseas markets also saw a fundamental transformation from focused breakthroughs to diversified expansion, and from trade exports to deep localization. Behind these achievements lies FAW Jiefang's strong growth momentum, which has been climbing steadily each quarter, and is the foundation for its continued progress in 2026.
Innovation: Technological Advancement Leads to New Directions in Industrial Transformation
True industry influence begins with technological leadership. In 2025, FAW achieved a breakthrough through multi-dimensional efforts. On the product side, product optimization accelerated, with the launch of three port transport products at the beginning of the year, followed by the J6G Pro series in the second half, and the "Eagle Array" series covering diverse logistics scenarios with a "12345" strategy. The powertrain was upgraded simultaneously, with multiple intelligent power domain products and independently developed transmissions and electric drive axles being launched intensively, achieving industry-leading performance. "FAW Green Motion" was established to expand the aftermarket ecosystem, reducing costs and increasing efficiency through full lifecycle management. The innovation index ranked first in the industry for eight consecutive years, with independently developed gas-electric engines, integrated electric drive axles, and ammonia-hydrogen fusion engines building new differentiated competitiveness. Furthermore, FAW's 10-speed transmission (CA10TAX130S) successfully won the ninth "World's Top Ten Transmissions" award.
The year-end demonstration operation of the liquid hydrogen heavy-duty truck further solidified FAW's technological prowess. In December 2025, the liquid hydrogen heavy-duty truck, jointly developed by FAW, the Aerospace Propulsion Technology Research Institute, and Dongfang Electric, successfully launched China's first public road demonstration operation in Panzhihua, achieving a tested range of over 1,000 kilometers. Simultaneously, the nation's first civilian liquid hydrogen production, storage, and refueling station was put into operation, achieving safe refueling at an extremely low temperature of -253℃. This marks a significant step forward for my country's liquid hydrogen technology, entering the commercial verification stage and paving a new path for the industry's zero-carbon transformation.
Breakthrough: Large Orders Throughout the Year Activate a New Engine for Growth
If sales volume is the external manifestation of influence, then a continuous stream of orders is the market's most direct recognition of FAW's products and services. In 2025, FAW broke through the traditional "car selling" mindset, building long-term strategic partnerships with major customers and securing a series of landmark orders, thus solidifying its growth engine.
The year-end demonstration operation of the liquid hydrogen heavy-duty truck further solidified FAW's technological prowess. In December 2025, the liquid hydrogen heavy-duty truck, jointly developed by FAW, the Aerospace Propulsion Technology Research Institute, and Dongfang Electric, successfully launched China's first public road demonstration operation in Panzhihua, achieving a tested range of over 1,000 kilometers. Simultaneously, the nation's first civilian liquid hydrogen production, storage, and refueling station was put into operation, achieving safe refueling at an extremely low temperature of -253℃. This marks a significant step forward for my country's liquid hydrogen technology, entering the commercial verification stage and paving a new path for the industry's zero-carbon transformation.
Breakthrough: Large Orders Throughout the Year Activate a New Engine for Growth
If sales volume is the external manifestation of influence, then a continuous stream of orders is the market's most direct recognition of FAW's products and services. In 2025, FAW broke through the traditional "car selling" mindset, building long-term strategic partnerships with major customers and securing a series of landmark orders, thus solidifying its growth engine.
Expansion: Diverse Activities Empower Brand Influence and Voice
Technology and performance solidify the foundation, while key activities throughout the year serve as the core link for FAW Jiefang to convey brand value and aggregate ecosystem resources. This transforms hard power into industry influence and end-user recognition, injecting momentum into its rise to the top.
At the beginning of 2025, FAW kicked off its brand promotion with the Shenzhen exhibition. On February 28th, the 2025 Shenzhen International Commercial Vehicle Ecosystem Expo officially opened, with FAW showcasing several star models. Through this exhibition, FAW secured numerous cooperation intentions, effectively increasing its penetration rate in the South China market and laying a solid foundation for market expansion throughout the year.
From absolute market share leadership to the continuous fulfillment of mega-orders; from comprehensive breakthroughs in the new energy vehicle sector to forward-looking deployments in liquid hydrogen technology, FAW has taken every step firmly and powerfully in 2025.
The honor of being the overall champion of the 2025 "Heavy Truck First Influence Index" is not the end, but a new beginning. Based on the solid foundation laid in 2025, FAW will undoubtedly anchor its development course towards "Technological FAW, Green FAW, and International FAW," continuously driving industrial transformation through technological innovation, empowering industry development through ecosystem co-construction, making logistics more efficient, and improving lives. It will accelerate its transformation into a "China's No. 1, World-Class" provider of green and intelligent transportation solutions, continuing to write a new chapter as a leader in the high-quality development of commercial vehicles.
